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Sustainability·7 min read·
Eco-Friendly Packaging Without Compromising the Experience
Sustainable doesn't have to mean kraft-on-kraft. Here's how to design packaging that's both planet-first and shelf-ready.
There's a myth that eco-friendly packaging has to look utilitarian. Brown kraft, visible corrugation, zero color. It's a useful aesthetic but it's not the only option.
In the last five years the menu of sustainable substrates and coatings has exploded. You can now get FSC-certified rigid board, soy-based metallic inks, compostable windows, and water-based lamination that looks and feels indistinguishable from traditional finishes.
This post walks through the stack we recommend when a brand wants full-color, full-finish packaging without compromising on sustainability.