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Playbooks·12 min read·
Custom Rigid Boxes: A Luxury Packaging Playbook
How to use greyboard weight, wraps, and finishing to make a rigid box feel like it belongs next to a $200 product.
Luxury packaging isn't about thickness for the sake of thickness. It's about weight that matches the product, finishes that read premium from three feet away, and details that reward the customer when they finally hold it in their hands.
We'll cover the four decisions that separate an ordinary rigid box from a real luxury build: greyboard density, wrap paper, closure mechanism, and surface finish.
Along the way we'll share specs from brands like Glow Cosmetics and Velvet Candle Co., including the numbers they landed on and what they cost.